(Effective February 27, 2024)

Welcome.

 

Welcome to the Max-Atlas website at https://max-atlas.com/, including all subpages and subdomains (the “Website”). We are delighted that you have chosen to visit us and/or use the Website. This Privacy Policy (the “Policy”) covers personal information collected from you or about you when you are browsing the Website or interacting with us via the Website.

 

Max-Atlas takes your privacy and security of personal information very seriously. We have provided and will continue to provide a secure environment and this strict Policy describes the limited ways your information is used and the limited access to such information. We ask that you read it carefully.

 

Key Elements of this Policy

 

Here are the key elements of this Policy needed to make an immediate, informed decision about your consent for our collection, use and disclosure of your personal information. By submitting any personal information to us via any means, you consent to such collection, use and disclosure. You can find the details in the rest of the Policy.

 

Personal information we collect from you directly but only with your consent	What we do with it	Third parties we share it with
Contact Information	Respond to your inquiry	Our Website hosting service provider, who provides the technical infrastructure for the Website
Quote Information	Respond to your inquiry	Our Website hosting service provider, who provides the technical infrastructure for the Website

 

Some Terms and Definitions

 

Before we really get started on the details, here are a few terms and phrases we think you should know as you read this Policy.

 

“Data Protection Laws” refers to the laws that are designed to protect your personal information and privacy in the place where you live. These include (1) “PIPEDA” (the Personal Information Protection and Electronic Documents Act), which is the Canadian Data Protection Law that applies to our activities in Canada outside Quebec; (2) the Act Respecting the Protection of Personal Information in the Private Sector (the “Quebec Privacy Act”) as amended by Law 25, which applies to our activities in Quebec; (3) any other applicable data protection law. Max-Atlas is committed to adhering to all the Data Protection laws.

 

Under PIPEDA, Max-Atlas “collects, uses and discloses” your personal information. Under the Quebec Privacy Act, Max-Atlas “collects, holds, uses or communicates to third persons” your personal information. Those phrases (or their variations) may be used interchangeably in this Policy.

 

“Personal information” – this is information we collect from you or about you and which is defined in PIPEDA as “information about an identifiable individual.” Under the Quebec Privacy Act, it is defined as “any information which relates to a natural person and allows that person to be identified either directly or indirectly.” It can be as simple as your name or your email, or something more complicated like an online identifier (usually a string of letters and / or numbers) that gets attached to you.

 

About Us, and Contacting Us and Our Privacy Officer

 

Max-Atlas International Inc. (“Max-Atlas”) who owns and operates the Website is a Quebec corporation with an office at the address listed below. Where this Policy refers to “Max-Atlas”, it may refer to Max-Atlas and/or its affiliates, and their respective officers, directors, employees, agents, partners, principals, representatives, successors and assigns (collectively “Representatives”), depending on the context. Any reference to “we”, “our”, or “us” in this Policy shall also refer to Max-Atlas. In this Policy, a Website visitor may be referred to as “you”.

 

Under PIPEDA, Max-Atlas is an “organization” and under the Quebec Privacy Act, Max-Atlas is an “enterprise”.

If you want to ask us anything about what’s in this Policy, or anything else privacy- or data-related, or if you wish to exercise any of your available privacy rights, you can contact:

 

Max-Atlas Privacy Officer

privacy@max-atlas.com

 

or:

 

Max-Atlas Privacy Officer

371, chemin Grand Bernier Nord

Saint-Jean-sur-Richelieu (Québec)

J3B 4S2

 

Your Rights

 

You have the following rights regarding your personal information held by Max-Atlas, and other privacy rights. Please note that not necessarily all of these rights may be available to you; this depends on the Data Protection Laws where you are located that apply to you. Please note that exercising certain of these rights may affect your ability to use some or all of the Website.

 

• The right to withdraw at any time your consent for Max-Atlas to use your personal information;
• The right to have your personal information erased from Max-Atlas’ records;
• The right to have any hyperlink from Max-Atlas or the Website that is attached to your name removed;
• The right to access your personal information and any relevant information around its collection, use, and disclosure;
• The right to have a copy of your personal information given to you in an easy-to-read format so that you can transfer it to another organization;
• The right to have your personal information corrected or updated if you believe it is inaccurate or out of date;
• The right to opt out of marketing communications we send you, at any time;
• The right to know whether Max-Atlas sells or shares your personal information (and if so, who gets it). Please refer to that information elsewhere in this Policy, though you can contact our Privacy Officer if you need additional information or clarifications;
• The right to restrict the use of your personal information if it is inaccurate or if our collection, use or disclosure of it is against the law; and
• The right to refuse any marketing or advertising targeted at you by Max-Atlas. Please note that Max-Atlas does not currently perform any targeted marketing or retargeting advertising via the use of cookies on the web to its Website visitors.

 

If you wish to exercise any of these rights, please contact our Privacy Officer at the contact information above or refer to the relevant sections further in this Policy.

 

Please note that if you request erasure of your personal information, we shall do it to the extent feasible; however Max-Atlas reserves the right to retain some of your personal information for a reasonable time in order to satisfy certain legal obligations or under a legal procedure of any sort.

 

Limited Personal information Collected from You and What We Use It For

 

Max-Atlas limits the amount of personal information we collect to only what is necessary and appropriate for the identified purposes. We will not use or disclose your personal information for purposes other than those for which it was collected, except with your consent or as permitted or required by applicable law.

 

In the table below, please find all the personal information we may collect from you directly, and what we use it for. Under PIPEDA and the Quebec Privacy Act, the legal basis for our collection and use of this personal information is your informed consent, and by submitting this personal information, you acknowledge having granted this consent to Max-Atlas.

 

Personal Information category	Personal Information collected	What we use it for
Contact Information	Your name and email address	To communicate with you in reply to your inquiry
Quote Information	Your name and email address and, optionally, your address and phone number and the name of the company that you work for or that you represent	To provide you with a quote and to communicate with you in connection with your requested quote

 

Personal information Collected About You from or by Third Parties and What We or the Third Party Use It For

 

We do not collect any personal information about you from third parties. However, to the extent that analytics identifiers are generated from third parties, these may be considered personal information collected from third parties, and you can find details about that further below in this Policy.

 

Sensitive Personal Information

 

We do not collect any of what the Data Protection Laws consider sensitive personal information from you, unless you voluntarily submit it to us, which we encourage you not to do.

 

Who We Transfer Your Personal Information To

 

We only share some of your personal information with the third parties identified in the table below in this section, along with what they do with it.

 

We will share personal information with law enforcement or other public authorities if: (1) we are required by applicable law in response to lawful requests, including to meet national security or law enforcement requirements; (2) we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the safety of any person; or (3) we believe it is necessary to investigate, prevent, or take action regarding situations that involve abuse of the Website infrastructure or the internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of the Website infrastructure or the Website generally).

 

We may also share personal information: (1) to joint ventures or other organizations under common control with Max-Atlas (in which case we will require such entities to honour this Policy); (2) if Max-Atlas merges with another entity, or is subject to a reorganization (in which case we will require such entity to assume our obligations under this Policy, or inform you that you are covered by a new privacy policy).

 

We will never share your personal information with other third parties except under these circumstances. We do not sell or rent your personal information to any third party for direct marketing purposes or any other purpose.

 

Personal information category	Who we transfer it to	What they do with it
Contact Information	Astral Internet, our data hosting service provider	Store it so that we may retrieve it to respond to your inquiry
Quote Information	Astral Internet, our data hosting service provider	Store it so that we may retrieve it to respond to your inquiry about your requested quote
Analytics identifiers and related information including IP address	Companies that provide data analytics for the Website, such as Google Analytics, as detailed in the Limited Gathering of Information section below	Provide us with analytics as to how the Website is used and to trace fraudulent activities, as further detailed in the Limited Gathering of Information section below

 

Limited Gathering of Information for Statistical, Analytical and Security Purposes

 

Max-Atlas automatically collects certain information using the “Third-Party Analytics Program” Google Analytics to help us understand more about our site visitors and how they use the Website, but none of this information identifies you personally. For example, each time you visit the Website, we automatically collect (as applicable) your browser and computer or device type, access times, the web page(s) or content you access, and other related information. We use information collected in this manner only to better understand your needs and the needs of Website visitors. Max-Atlas also makes use of information gathered for statistical purposes to keep track of the number of visits to the Website, the specific pages visited on the Website, and the number of Website visitors with a view to introducing improvements to the Website and our services generally.

 

Your IP address and other relevant information we collect using the Third-Party Analytics Program may be used in order to trace any fraudulent or criminal activity.

 

Email Communications and Compliance with Anti-Spam Laws

 

Max-Atlas manages our communications with Website visitors and prospective clients internally. We send emails to respond to your inquiries and requests for quotes.

 

Max-Atlas’ email practices are designed to be strictly compliant with anti-spam laws, including but not limited to the law unofficially called “CASL”, or Canada’s Anti-Spam Law (S.C. 2010, c. 23) and the American CAN-SPAM Act of 2003. If you believe you have received email in violation of these laws, please contact our Privacy Officer using the contact information further up in this Policy.

 

Tracking Technology (“Cookies” and Related Technologies)

 

Max-Atlas uses tracking technology (“cookies” and related technology such as tags, pixels and web beacons) on the Website. Cookies are small text files placed on your computer or device when you visit a website, in order to track the use of the site and to improve the user experience by storing certain data on your computer.

 

Specifically, we use cookies and related technologies for the following functions:

 

• to provide general analytics and to conduct research to improve the content of the Website using the Third-Party Analytics Program as described above in this Policy; and
• to assist in identifying possible fraudulent activities.

 

Your browser or device can be set to refuse cookies or delete them after they have been stored. You can refer to your browser’s or device’s help section for instructions, but here are instructions for the most commonly-used browsers and operating systems:

 

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Opera
• Apple Safari
• iOS
• Android

 

Please note that deleting or blocking certain cookies may reduce your user experience on the Website. Furthermore, deleting certain cookies may prevent certain functions from working at all.

 

How We Protect Your Personal information

 

We have implemented very strict technical and organisational procedures for ensuring that, by default, only personal information which are necessary for each specific purpose are collected, used and disclosed by us. These procedures prevent your personal information from being lost; or used or accessed in any unauthorised way. Examples of such procedures include restricted access to offices, training of personnel, using passwords and well-defined internal policies and information technology practices.

 

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable supervisory authority of a suspected data security breach where the Data Protection Laws requires us to do so, and within the time frame required by the applicable Data Protection Law.

 

Max-Atlas uses only industry best practices (physical, electronic and procedural) in keeping any data collected (including personal information) secure. In addition, we use third-party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to operate the Website, and these third parties have been selected for their high standards of security, both electronic and physical. For example, Max-Atlas uses Astral Internet, for hosting of the Website and related data, and storage of data including personal information.

 

All information, including personal information, is transferred with encryption using Secure Sockets Layer (“SSL”) or Transport Layer Security (“TLS”), robust security standards for Internet data transfer and transactions. You can use your browser to check Max-Atlas’ valid SSL security certificates on the Website.

 

Internal Procedures and Policies

 

In addition to the measures to protect your personal information described in the previous section, we have drafted and implemented certain internal procedures and policies regarding personal information, including the following:

 

1. A framework for the keeping and destruction of the personal information, including where we may keep anonymized data;
2. Defining and describing the roles and responsibilities of the members of Max-Atlas personnel throughout the life cycle of the personal information;
3. A process for dealing with individual complaints and requests for personal information and exercising of the individual’s rights under Data Protection Laws; and
4. A management and IT policy and procedure for addressing potential data breach incidents involving personal information in the custody of Max-Atlas.

 

Transfer of Your Personal information Outside of Quebec

 

For our Quebec Website visitors, we endeavour to keep your personal information in Quebec. However, it is possible that certain of our third-party service providers may be in other provinces or countries where your personal information could be transferred. When this happens, we do the following to safeguard your personal information:

 

1. We will perform what the Quebec Privacy Act calls an “Assessment of the privacy-related factors” (what is generally called a “Privacy Impact Assessment,” or “PIA”) prior to the personal information leaving Quebec. If the PIA does not meet our standards and the standards required by the Quebec Privacy Act, we will not transfer your personal information to such a service provider; and
2. If the PIA allows us to transfer the personal information to such a service provider outside Quebec, we will sign what is generally called a “Data Processing Agreement,” or DPA, or conclude other contractual provisions with the service provider, which protects the personal information transferred to them and limits their use of it to what we have contracted with them to do. The DPA or other contractual provisions will adhere to the requirements of the Quebec Privacy Act.

 

Furthermore, any time we are considering sending your personal information outside Quebec to a third party who is not a service provider, we will perform a PIA. If the PIA does not meet our standards and the standards required by the Quebec Privacy Act, we will not transfer your personal information to such third party.

 

Supervisory Authorities and Complaints

 

If you are in Canada, outside of Quebec, and you are not satisfied with the response received or the actions taken by our Privacy Officer, you can make a complaint to the Office of the Privacy Commissioner of Canada. Instructions on how to do so can be found on their website. In Quebec you can make a complaint to the Commission d’accès à l’information du Québec with information found on their website.

 

Data Retention

 

Your personal information will only be kept for as long as it is necessary for the purpose needed for that processing.

 

Notwithstanding the foregoing, we may have to keep your personal information for a longer period of time to satisfy our requirements under any applicable law.

 

Automated Decision-Making

 

Max-Atlas does not use any automated decision-making processes on its Website.

 

Children’s Privacy Statement

 

We do not knowingly collect any personal information from a child under the age of 16. If we become aware that we have inadvertently received personal information from a person under the age of 16 through the Website, we will delete such information from our records.

 

Changes to This Privacy Policy

 

The date at the top of this page indicates when this Policy was last updated. Every now and then, we will have to update this Policy. You can always find the most updated version at this URL, and we will always post a notice on our Website if we make big changes.

 

 

Thanks for reading! Please keep your personal information safe; we promise to do the same.

 

© Max-Atlas International Inc. 2024